Crosby~Volmer excels in smart, strategic media relations campaigns that create positive awareness among your target audience. We understand the roles that both traditional and new media play in influencing your brand’s perception, and we know what it takes to connect with the media to secure valuable coverage.
As technology has evolved, so has our media relations expertise. We understand this changing landscape of message delivery, and our strategies include the use of blogs, social networking and multimedia sharing sites.
Our strategic media relations expertise includes:
- Conducting comprehensive research and media audits on clients, audiences, messages and news coverage
- Developing clear, quantitative campaign objectives
- Creating compelling and on-point messaging
- Implementing targeted media outreach at the national, local and industry levels
- Providing performance metrics and campaign analysis