Delivering market facts and insights to companies, non-profits, associations and governments, globally.
Market research – in private, public and crisis situations – can be an engaging and empowering process if executives and sponsors insist upon:
- One unified team
- One clear set of objectives linked to a powerful, fact-based market strategy
- One realistic gameplan to achieve those objectives
The market research arm of Crosby~Volmer provides experts in this valuable and increasingly hard to find service area with hands-on primary market research.
For organizations that need business, consumer, socioeconomic and policy research in international markets, our guru-led research team will produce contextual information faster than any online survey can. With an emphasis on strong communication, our research is conducted either face-to-face or over-the-phone with business executives, consumers, government officials and stakeholder groups.
On a monthly basis, our smart and nimble team personally delivers world-class market research on various topics and industries internationally. We deliver low-cost research with truly actionable insights in a fast and integrated fashion so your communications and planning team can rapidly respond.
Our experience includes:
- Primary qualitative and quantitative market research and consumer studies
- Communications-centric research on employees and executives for internal reviews
- Brand acceleration and health-focused research
- Business-to-business (B2B) research
- Case studies on best practices and lessons learned
- Investment decision-supporting and 100-day plan design research
- Government-to-stakeholder (G2S), policy and legislative impact research
- Issue landscape mapping, market trend and emerging issues research
- Public opinion, industry leader opinion and special stakeholder opinion research
- Market sizing, competitive landscape and demand driver research
- Multi-faceted continuous research to support the rollout of an organization’s strategic initiatives
We think other nations are unfairly competing and it is hurting our members. How can we find out what is really happening?
When our team joined forces with the government affairs department of a natural resource company, we faced an interesting challenge. It was to figure out what other governments were doing to support the competitiveness of their domestic industries.
Through a combination of primary and secondary research, we built the first ever census report based on 60 years of export funding and development loans granted by seven major governments in the sector. Our researchers identified and documented more than 4,550 funding events that spanned 103 countries. The research and analysis provided irrefutable evidence that foreign government provided public subsidies had built many of the low-cost competitors currently undermining the U.S. market.
The results became one of the cornerstones of a multi-year political action aimed at leveling the playing field for U.S. producers.
Companies & Investors
Can we prove that this new joint venture is taking us in the right direction? Are these initiatives helping our brand?
An innovative environmental solutions company had partnered with the world’s top beverage brand to place mini-recycling centers next to grocery stores. The questions the CEO needed to answer were:
Are these recycling centers having any impact on the grocery store?
Can those impacts be quantified?
We answered these questions by building a primary market research program that measured impact at all stages of customer engagement. Our team sought to uncover the consumer’s brand perceptions and shopping habits before and after their purchase. The answers to these questions allowed us to estimate the positive impact on the brand, increase in shopping frequency and attraction of new customers. Moreover, we turned the statistics into an ironclad business case that even the market research and planning team from the world’s top beverage brand respected.
The impact results and analysis we produced became a centerpiece in multiple partnering discussions for our client in North America and Europe.
Investment Committee meeting is in a couple of weeks, but we haven’t been able to validate the company’s plans again market conditions.
A private equity deal team was not certain that the target company’s business plan was hitting all the right hot buttons. There was little information on the company’s competitive market position and the strengths and weaknesses of its national dealer network.
Just 14 hours after receiving the research request, our team responded to this challenge by fielding a lively three-person team. We completed the kickoff, project design and launched face-to-face fact finding by the 20th hour. To ensure valuable and reliable insights, we ran three research efforts simultaneously. Working with all parties to the deal, we were to able focus everyone on gaining access and gathering insights from the most important top 100 dealers. Thanks to the maturity of our research team and our diversified approach, 33 hours of CEO-level discussions were completed and 12 out of 12 research questions were fully addressed.
Our complete primary research and due diligence report – finalized for investment committee review – was delivered in less than eight calendar days from the first email. It identified a number of strategic and tactical issues not addressed, allowing the investors to go back to the company and remap their business plan. Our work ensured the investment thesis was right on the money.
We would like to change legislation and fund a program to address one vital issue in our society. What can we learn from others who have tried this?
What to do when 51 percent of youths are clinically obese by the age of 15? A government in the Middle East understood the issue but could not see a clear path to a national program to reverse this heath statistic.
The answer lied in mounting an international effort to map out what had never been mapped out before: a ground-up, new physical education component for the 42,000 schools in the national education system. Our researchers wore multiple hats as recruiters, partnership builders and national program planners. To address the complicated issues of religion, gender and physical fitness in this Muslim nation, a team of 27 experts set out to assemble a national development strategy. Case studies were conducted in eight countries to define the common approaches. As the program’s managers, our experts orchestrated the efforts needed to build a detailed roadmap for the first 14 of the 42 national program steps. As the pioneers in this area, they built the legislative case for an 8 billion dollar U.S. commitment that fit the country’s political, social and religious context.
In 2011, this research planning team building effort was adopted and funded as the national physical education program. Ninety-six percent of the original design remains intact and hundreds of millions of dollars have already been invested. Today, the program is improving the lives of hundreds of thousands of young and healthy people.