Social media is all about conversation. There’s a distinct difference between sales-speak and meaningful dialogue, and if you don’t speak the language you will never truly be heard. So how do you talk the talk and walk the digital media walk? Social media is an invaluable tool because it creates direct connection with the very people you are trying to reach. It not only serves as a vehicle for communication, but also provides a window into the lives of the everyday consumer. Blogs, Facebook, Twitter, YouTube—they’ve all created a dynamic community of personal interests and viewpoints, cultural hot-topics and organizational action.
The Crosby~Volmer team is well versed on the ins and outs of social media, how it creates influence, opens the door to networking and generates buzz around a new product or service. But we also know that just like traditional media, there isn’t one single approach that works for all organizations. We build customized strategies based on your brand’s individual characteristics and business goals.
From Facebook to Foursquare, we know how to make use of social media channels to leverage your marketing and PR efforts and build brand equity.
Our experience includes:
- Corporate social media development and strategic planning
- Blogger relations and blog monitoring
- Word-of-mouth marketing campaigns
- Social media content creation
- Product review creation
- Search-engine optimization (SEO)
- Online video creation