Cause-Related Marketing

Crosby~Volmer is skilled in helping our clients with the art of doing well by doing good. Whether it’s sponsoring a charitable event in a local community, participating in a global philanthropic initiative, or developing unique cause-related marketing programs, we know how to connect marketing and PR strategies with social causes to build brand equity and achieve bottom-line objectives.

A strategic approach to cause-related marketing can provide your brand with a positive platform from which to deliver key brand messages. It positions you as a committed and involved corporate partner, and as a result, enhances your brand image with target audiences.

Our experience includes:

  • Developing strategic and proprietary cause-related marketing programs to leverage marketing and public relations efforts and enhance brand equity
  • Creating signature events and unique sponsorship packages for corporate clients, entertainment and sports celebrities, media partners and benefiting nonprofit organizations
  • Providing a philosophy and marketing “theme” to guide a company’s sponsorship and community investment activities
  • Producing promotional collateral and social responsibility annual reports to communicate a company’s commitment to community relations
  • Managing corporate contribution requests and event marketing activities so that maximum return on investment is achieved

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