Radian

Radian Capitol Hill Event Series
Radian

“Radian Capitol Hill events have become an annual tradition and attracted standing-room only crowds and top-tier news coverage”

Radian, a mortgage insurance company, sought to amplify its brand and increase its position as an industry leader among government influentials and with the news media, particularly due to the changing landscape of U.S. housing following the financial crisis.

The Solution.
Crosby~Volmer created a series of events targeting Capitol Hill decision makers that included panel discussions and thought-leadership dinners featuring a diverse array of real estate industry experts from private, nonprofit, association, academic and federal sectors. The events provided opportunities for Radian to build relationships with key government influentials and lead the conversation about the future of the mortgage insurance industry.

The Results.
Radian Capitol Hill events have become an annual tradition and attracted standing-room only crowds and top-tier news coverage from consumer and trade publications, including Politico, National Mortgage News, Inside Mortgage Finance, USA Today, Bloomberg and The Washington Post. The accompanying PR campaign has enhanced the company’s positive brand equity and increased its profile as a resource not just on Capitol Hill, but for media and related industry organizations as well.

Other Case Studies:

Home2 Suites

We managed an aggressive PR campaign that enabled the brand to receive in excess of $3 million in PR placements. Read More >

Hampton Hotels

We helped secure more than $5 million in PR value and more than 90 million impressions since working with the hotel chain. Read More >

CoreLogic

We increased the advertising value for CoreLogic news stories by more than 12X over the life of their PR campaign. Read More >