“Radian Capitol Hill events have become an annual tradition and attracted standing-room only crowds and top-tier news coverage”
Radian, a mortgage insurance company, sought to amplify its brand and increase its position as an industry leader among government influentials and with the news media, particularly due to the changing landscape of U.S. housing following the financial crisis.
Crosby~Volmer created a series of events targeting Capitol Hill decision makers that included panel discussions and thought-leadership dinners featuring a diverse array of real estate industry experts from private, nonprofit, association, academic and federal sectors. The events provided opportunities for Radian to build relationships with key government influentials and lead the conversation about the future of the mortgage insurance industry.
Radian Capitol Hill events have become an annual tradition and attracted standing-room only crowds and top-tier news coverage from consumer and trade publications, including Politico, National Mortgage News, Inside Mortgage Finance, USA Today, Bloomberg and The Washington Post. The accompanying PR campaign has enhanced the company’s positive brand equity and increased its profile as a resource not just on Capitol Hill, but for media and related industry organizations as well.
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