“Monthly news placements average between 900 & 2,200, including stories in the Wall Street Journal, USA Today, CNBC, Fox Business News, New York Times, and Washington Post.”
CoreLogic, a leading provider of information, analytics, and business services, specializes in residential property data for the mortgage and finance industries, as well as for government agencies that monitor and report on the real estate market.
The company was well known within the housing industry as having the most accurate data, but was interested in securing more consistent and widespread publicity on CoreLogic data reports. The company wanted to establish its reputation as the leading authority on real estate data, and provide thought leadership on trends in the housing industry by increasing the frequency and caliber of news stories featuring CoreLogic data, analysis, and subject-matter expertise.
Crosby~Volmer recommended taking the vast and varied real estate data that CoreLogic had to create proprietary national housing and city-specific reports that provide information on foreclosure rates, mortgage delinquency activity, home price trends, and other real estate metrics.
Each month, Crosby~Volmer works with the CoreLogic data team to produce real estate reports for distribution to top-tier national news media featuring proprietary analysis and unique commentary on housing issues. In addition, more than 700 city-specific reports are generated each month that provide localized data. Together, the national and city-level reports reach more than 3,500 journalists throughout the country and provide an evergreen PR initiative that generates consistent publicity for CoreLogic.
The news media have come to rely on CoreLogic data reports and regularly tap into the expertise provided by its research economists. Monthly news placements average between 900 and 2,200, including consistent stories in the Wall Street Journal, USA Today, CNBC, Fox Business News, New York Times, Washington Post and countless local news outlets. As a result, the advertising value equivalency for CoreLogic news stories has increased by more than 12X over the life of the PR campaign.