Our CEO visibility campaign landed ACC CEO Dr. Jack Lewin on every major cable news outlet with the highlight being the opportunity to co-host “Dr. Nancy” on MSNBC alongside the Washington Post health care reporter.
American College of Cardiology (ACC) sought to position itself as a thought leader in lowering the cost of treating heart conditions.
Heart disease is America’s number one killer, and with 43 percent of Medicare’s budget spent treating heart disease – it comes at a great cost. With the significant advancement of medical science and rising costs of health care, cardiologists have been on the front line in the battle to lower health care costs.
There is an expression indicating “strength in numbers,” and the ACC has plenty of statistics from its data registries that indicate it’s on the cutting edge of lowering health care costs. Crosby~Volmer was able to leverage the concept of ACC’s guidelines and data registries to tell the story of how cardiologists were using the right medical science and health care technology on the right patients at the right time to lower the cost curve of health care delivery. Our media outreach was multi-faceted and aggressive, targeting leaders in the health care community, decision makers inside D.C., state governments, the media and consumers. Using ACC’s members and leadership team, Crosby~Volmer placed opinion editorials and letters to the editor in Beltway publications and in newspapers from key congressional districts. A dynamic on-camera spokesperson allowed us to secure numerous broadcast opportunities; and, Crosby~Volmer assisted with bringing the ACC into the digital age by building and establishing an online identity through various social media networks and blogs.
Crosby~Volmer placed hundreds of op-eds, letters to the editor and stories featuring local cardiologists in major daily newspapers. Our CEO visibility campaign landed ACC CEO Dr. Jack Lewin on every major cable news outlet with the highlight being the opportunity to co-host “Dr. Nancy” on MSNBC alongside the Washington Post health care reporter. ACC’s efforts were recognized when the Columbia Journalism-Review wrote a piece titled “The Cost of Living: How the Cardiologists Used the Press.”
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