Hotels/Travel/Lifestyle

At Crosby~Volmer, we not only know the hotel business, you could consider us the PR concierge, providing unparalleled service throughout the industry.

Most PR agencies are content to create buzz or increase brand recall, but to Crosby~Volmer that's like room service ending at 10 PM.

Our goal is to get your brand into the marketplace in a way that's meaningful and memorable for consumers and, ultimately, to influence buying decisions.

Our approach is to create programs that tap into the emotions and attitudes that drive consumers' lifestyle choices. We start – as always – by immersing ourselves in your brand, your properties and your target consumer. Crosby-Volmer has extensive experience in virtually all areas of hotel and lifestyle public relations, including:

Creating Brand Identity – Creative, multi-faceted campaigns integrating media relations, marketing initiatives and special events to establish a distinctive and compelling brand identity.

Building Market Share – Creating multi-faceted campaigns to position and strengthen a leadership role in highly competitive travel and entertainment markets.

New Product Launch – Creative and unique planning and execution of launches, all with media involvement and interaction ensuring they are each special, impactful, targeted and make a "bang."

Build Awareness for an Individual Property – Breaking through the competitive set and positioning a property as the leader in its niche (best/leading/value/hidden) often times without the benefit of advertising or a recognized brand.

Niche Marketing – Innovative public relations programs, specialty marketing, and niche positioning can popularize relatively little known brands to targeted travelers.

Tap Into New Growth Markets – During times of intensifying competition, launch a creative, multi-faceted campaign to broaden and contemporize a brand, while successfully promoting that brand to an array of new growth markets.

Generate Off Season Sales – Regardless of where you are, there is an off-season. Use that time to partner with tourists' boards and travel associations, conduct media tours, and launch aggressive publicity campaigns to position your property as an attractive off-season location.

Pre-Opening Buzz – Outreach to opinion media who define "what's hot" to secure pre-opening media. Promote sampling of hotel through targeted media visits and place exclusive news items for specific media, working with them one-on-one in advance of opening. Develop and implement a niche media outreach program to upscale lifestyle media (e.g. design, food, beauty, spa) and targeted niche media (e.g. bridal, travel trade, food, spa, incentive trade, travel general). Use visuals in communications about new facilities to cut through media "copy clutter."

Ξ Please contact us to request more information about us or any of our services.

2008-05-09 06:25:38

© 2008 Crosby~Volmer International Communications