Experienced PR Firm with Multiple Expertise
Business to Business
With a new and effective approach to consulting, a branded system and several Fortune 500 clients in hand, Strong•Leader had a lot of positive momentum for a young company. Crosby~Volmer built on that momentum with an awareness strategy that continues to create positive brand perceptions and reliability in the minds of decision makers while establishing the company as an industry leader.
A difficult process to explain in an elevator speech, C-V highlighted the company's unique makeup (West Point grads) and correlated it to their execution management offering as a way to differentiate the company and promote its process as first-in-market.
By leveraging media coverage, speaking engagements and events through regular correspondence with industry voices and sales targets, as well as a website overhaul, the ongoing communications plan is a great complement to Strong•Leader's sales and marketing efforts.
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2008-05-16 03:20:26