Crosby~Volmer: Enfoque Latino
Who We Are
Passion, culture and experience define our ability to connect to Latino audiences. Understanding cultural nuances and the uniqueness of each segment of the Latino population is how the Crosby~Volmer: Enfoque Latino group connects to the community and delivers messages that resonate.
Our bicultural and bilingual team has worked with the private and public sector throughout the Americas. We combine our understanding of the U.S. Latino market with an expertise in Spanish-language media and overall public relations strategies.
The U.S. Latino Market
Today, Latinos make up 15 percent of the U.S. population. By 2050, that number is expected to reach 30 percent. And with an expected purchasing power of $1 trillion by 2010, the Latino community is a growing and influential part of the U.S. economy. But not all Latinos share the same purchasing patterns. In fact, the Latinos living in the U.S. comprise a diverse and segmented market even within their own communities. Whether it's reaching newcomers, first generation, second generation, youth, seniors or business owners, messages must be tailored in order to be effective.
Crosby~Volmer: Enfoque Latino's multicultural staff brings an added value to our clients needs. We craft messages that are reflective of and have qualities specific to the Latino Market in the U.S.
Our Services
We offer our clients services that produce tangible results in the following areas: business communications, coalition building, public affairs, media outreach, event planning and promotions and translations.
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Business Communications
At Crosby~Volmer: Enfoque Latino, we know how to reach business audiences and opinion leaders through Latino media as well as through mainstream U.S. media. We understand the importance of communicating in both English and Spanish, and by carefully adapting and crafting messages to reach your target audiences you will heighten your visibility and market value. Whether your needs or activities are in one regional market or several national markets, we craft highly-coordinated and specialized business communication systems and help businesses and organizations communicate with Latino consumers, customers and stakeholders throughout the Americas.
Coalition Building
On behalf of our clients, our communications team creates lasting, positive results and impressions, one relationship at a time. We do this by building and maintaining strategic relationships with the key influencers that affect your business model both directly and indirectly. By helping to influence perceptions, we can help elevate your company's stature and build a coalition of third party advocates for your products, services and education initiatives.
Public Affairs
Our team of former Congressional press secretaries, attorneys and Latino media professionals know that there is no single formula to breaking through the clutter of Washington's public affairs. Each program we design is individually tailored to focus on our clients' objectives while increasing overall market visibility within Hispanic communities. We work proactively with our clients to foster discussion, generate ideas and challenge assumptions within the Latino marketplace. Our research ensures the most informed and creative elements are in place to implement your campaigns and generate measurable and defined results.
Media Outreach
By working closely with our Spanish-language and general market media contacts, we deliver targeted messages to Latinos living in the U.S. and around the world. Our experience with the Latino community and Latino media has helped us close relationships with a large number of radio and television stations nationwide as well as both English and Spanish language newspapers targeting the Latino market.
Event Planning
Crosby~Volmer: Enfoque Latino has vast experience in organizing events for clients and finding creative innovative ways to promote them.
Translations
Words matter and our in-house translators know that word-for-word translations are ineffective. We "trans-create" messages by interpreting the meaning, not just the literal words. A key element of Crosby~Volmer: Enfoque Latino is that our translation team includes native members from various Latin American countries. Such diversity gives us the competitive advantage of not only understanding the words and message, but also knowing how to correctly translate them to meet the standards of cultural nuances.
Organizations that Crosby~Volmer has assisted include:
