MEMPHIS, TN – Crosby-Volmer, a Washington, DC-based public relations firm today announced that Hampton Hotels of Hilton Hotels Corporation has named the firm as their agency of record for global brand development. Crosby~Volmer will develop and implement development public relations initiatives to reinforce and expand the Hampton brand on a global level.
"We are thrilled to be handling brand development work for such an innovative company with a dedication to excellence across the board," said Andrew Crosby, managing principal of Crosby~Volmer. "We look forward to implementing strategic communications initiatives that will help reinforce the already strong Hampton brand."
The public relations campaign will focus on continuing to position Hampton as the premier, midscale franchise in the hospitality industry. Crosby~Volmer's directive is to highlight the brand's continued, rapid development, both domestically and internationally, and to reinforce the on-going success of Hampton's cutting-edge initiatives industry-wide.
"After we received presentations from several agencies we noticed above all Crosby~Volmer's attention to detail and their energy and enthusiasm. We decided their creative approach and unique strategies complemented ours, and we look forward to working with them," said Judy Christa-Cathey, vice president of Hampton brand marketing.