WASHINGTON, DC – Crosby~Volmer International Communications, a Washington, DC-based PR firm, has expanded its Memphis office with the addition of Lori Guyton as senior vice president. Guyton will act as lead account director for several of the company's multi-national clients located throughout the country. She joins Andrew Crosby who heads up the firm's Memphis office.
Guyton brings more than 20 years experience in public relations, communications and social responsibility marketing to Crosby~Volmer. Most recently, she managed global PR for Houston-based Stanford Financial Group.
During her career, she has gained a broad base of experience consulting with a variety of clients on how they can improve their image through customized marketing and public relations strategies. She has managed corporate contributions programs and developed customized social responsibility marketing strategies that achieve corporate sales objectives. She has developed signature event-marketing programs and unique sponsorship packages to accompany traditional publicity campaigns.
"Lori brings a wealth of knowledge to Crosby~Volmer. It's not often you find someone that has experience in traditional PR, marketing strategy and corporate community relations consulting. We're glad to have her on our team," said Crosby.