Crosby~Volmer | International Communications - A Washington, D.C. Public Relations Firm

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PRWeek Awards Public Affairs Campaign of the Year 2009 PRWeek
As the transition date to DTV quickly neared (the original date was February 17, 2009, but President Obama signed a bill to delay it to June 12, 2009), the National Association of Broadcasters sought to make the entire US aware of the switch, and how to make it. The campaign developed and utilized a targeted community- and media-relations effort, focusing on those groups most affected.
Memphis Commercial Appeal DTV education The Commercial Appeal
The challenge of educating the public ahead of the upcoming digital television transition will be the focus of the December meeting of the Memphis chapter of the Public Relations Society of America. The 11:45 a.m. luncheon on Dec. 10 at the University of Memphis Holiday Inn is free for PRSA members.
Oklahoma City Diet Thin City Brian Brus, The Journal Record
After Oklahoma City had been hit with several unflattering reports of obesity and health problems, Larry McAlister knew a citywide weight-loss campaign had the potential to attract media attention. "We figured that if we were getting negative publicity at a national level, we should try to turn the negative into a positive," said McAlister, Senior Vice President.
PR Week Easing the Transition Ted McKenna, PRWeek
The NAB has made a significant investment into educating consumers about the upcoming digital television switch. Like running water or electricity, TV today is a utility few Americans could bear not having. But losing TV service is exactly what will happen in February 2009 for anyone who tries to use his or her analog TV without a converter box.
5-hour Energy Crosby~Volmer powers energy drink PR O'Dwyer's
Crosby~Volmer Int'l Communications won a three-way shootout for energy drink maker Living Essentials' PR account. Living Essentials, based in Novi, Mich. produces the 5-Hour Energy Drink brand. Washington, D.C.-based Crosby~Volmer beat CKPR and Euro RSCG Magnet for the work.
DTV Transition Countdown Clock NAB enlists Crosby~Volmer for DTV education effort Ted McKenna, PRWeek
The National Association of Broadcasters (NAB) recently hired Crosby~Volmer International Communications to put together a multimillion-dollar speakers' bureau to educate consumers on the February 17, 2009, switchover from analog to digital TV.

 
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