O'Dwyer's
Crosby-Volmer Int'l Communications won a three-way shootout for energy drink maker Living Essentials' PR account.
Living Essentials, based in Novi, Mich. produces the 5-Hour Energy Drink brand.
Washington, D.C.-based C-V beat CKPR and Euro RSCG Magnet for the work. Billings are reported in the $500K range.
Rob Volmer, president of C-V, told O'Dwyer's that his firm is handling general media relations and outreach to consumers like truck drivers and stay-at-home moms. He is leading a four-person team for LE.
5-Hour is sold in the U.S. at outlets like 7-Eleven, Rite Aid and The Vitamin Shoppe.