Social Media
The overwhelming majority of new information coming out every day is digital – photos from camera phones, PowerPoint presentations, government filings, e-mails, and text messages. The rise in influence of social media cannot be ignored by organizations seeking a way to connect with targeted audiences.
Social media is about starting a conversation and engaging stakeholders. It's about turning monologues into dialogues. It can be as provincial as asking friends "what you are doing" (Twitter) or as public as cutting a video and broadcasting it to the world (YouTube).
Social media is user-generated content that is intended to accomplish a variety of goals including:
- Facilitate communications
- Influence
- Interact and network
- Create a buzz
- Bring a product or issue to the forefront
As with traditional media, there is not a single approach to social media that works for all organizations. Strategies must be customized based upon your organization's characteristics and goals.
At Crosby~Volmer, we have helped dozens of our clients venture into the online world. From blogs to Facebook to Twitter to YouTube, we know how to make use of social media to leverage an organization's marketing and PR efforts in order to build brand equity. We specialize in creating both short- and long-term social media strategies. Our range of services on social media platforms includes:
- Blogger Relations/ blog monitoring
- Word-of-mouth campaigns
- Social media sites campaigns
- Content creation
- Product reviews creation
- Search engine optimization
- Online videos
- Benchmarking your reach versus competitors
