Lori Guyton, Senior Vice President
Lori Guyton has more than 20 years experience in strategic development and execution management of public relations, marketing, advertising, social responsibility branding and corporate communications programs. As Senior Vice President for Crosby~Volmer, she provides executive leadership and strategy development consultation for clients. Lori Joined Crosby~Volmer in 2008 and previously managed global public relations for a global financial services firm.
Background / Accomplishments
- For a global financial services firm, Lori managed the company's international public relations for its operations in North America, Europe, Latin America and the Caribbean, including managing communications for its private wealth management and institutional/investment banking divisions, as well as for its robust sports marketing and community relations efforts.
- For clients including AT&T Wireless, The Home Depot, Time Warner Communications and many others, she has developed and managed social responsibility branding programs and created signature community investment initiatives that increased brand awareness and garnered national and international publicity.
- Her media relations experience includes developing strategic positioning objectives and accompanying publicity tactics to enhance a client's image among target audiences. The results have produced stories in The Wall Street Journal, Time, the Today show, and in countless local, regional and industry print and broadcast media.
- As part of her public relations expertise, Lori is well versed in issues management, including developing customized strategies that meet specific communications and call-to-action objectives.
- She is experienced in developing public/private partnerships that bring together corporate sponsorship objectives and philanthropic initiatives to achieve brand awareness by leveraging the community relations strategy with the client's marketing and PR platforms.
- She has considerable expertise in conducting large-scale communications audits, using both qualitative and quantitative research to understand an organization's strengths, weaknesses and opportunities for growth.
- Advertising services include media planning and placement; managing creative concept and design projects; corporate identity development; production within all mediums; and advertising campaign strategy and management.
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