Larry McAlister, Partner

Larry McAlister has over 20 years experience as a communications consultant with an emphasis on creative and strategic development in the practices of public relations, media relations, marketing and event management. As a Partner at Crosby~Volmer, he provides executive leadership, strategic thinking and day-to-day execution for clients. Larry has managed public relations programs for clients ranging from international energy companies to national consumer products to local municipalities.

Background / Accomplishments

• At SportsPie, Larry served as President and Editor-In-Chief overseeing virtually every aspect of magazine's creative and business operations.
• As Associate Media Relations Director at the University of Oklahoma, Larry managed all public relations efforts for the Sooner's nationally recognized football and men's basketball and golf programs, and oversaw the office in charge of publicizing the university's 17 men's and women's athletic programs.
• He has worked some of the biggest events in professional and collegiate sports, and has managed sponsorship and non-profit initiatives with country and pop music stars, NASCAR teams, MLB players, NFL players and coaches, collegiate coaches, professional anglers, broadcasters, public officials and various other celebrities.
• His media relations experience includes strategic image and branding communications, launch and positioning initiatives, publicity campaigns, endorsement and sponsorship programs and high profile events.
• He has built a reputation of delivering results through creative public relations solutions on the local, national and global stage, while having lots of fun in the process.

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